{"title":"Totally Justified Hypocrisy","description":"\u003ch2\u003eArt that turns branding inside-out\u003c\/h2\u003e\n\u003cp\u003eWelcome to the subversive debut of Totally Justified Hypocrisy, a new pseudonymous artist exploding onto the contemporary art scene with a wry and unapologetic critique of modern consumer culture. In this fearless collection, luxury retail bags are transformed into painted statements that interrogate the transactional nature of status, value, and self-worth.\u003c\/p\u003e\n\u003cp\u003eWith each work, the artist reimagines recognisable icons of commerce, from Bloomingdale’s to Selfridges, replacing logos with biting social commentary. “Bloominglovely,” “How Rich?”, “Foreplay \u0026amp; Passion”… the words catch your eye. But it’s the switch, the rebrand, the almost-subliminal alteration that forces a second glance. This is art as disruption.\u003c\/p\u003e\n\u003cp\u003eThrough meticulous painting, TJH invites us to reflect on how branding subconsciously shapes our perceptions. In their words: \u003cem\u003e\"The unconscious mind reads words wherever we go... until a change is made.\"\u003c\/em\u003e What results is a beautifully executed moment of cognitive dissonance, both humorous and profound.\u003c\/p\u003e\n\u003cp\u003eIs the label we flaunt a badge of pride or a mirror to our own insecurity? Is shopping self-expression or self-deception? The answer is left deliciously ambiguous.\u003c\/p\u003e\n\u003cp\u003eEach edition is based on an original painting, hand-finished with a luxury gloss that further blurs the line between object and idea. At once collectible and controversial, these artworks are the ultimate modern artefacts: desirable and deeply ironic.\u003c\/p\u003e","products":[{"product_id":"foreplay-and-passion-limited-edition-print-totally-justified-hypocrisy","title":"Foreplay \u0026 Passion - Edition","description":"\u003cp\u003e\u003cspan\u003eIn a rich teal hue with lust-red handles, this work reimagines Fortnum \u0026amp; Mason with a seductive twist. “Foreplay \u0026amp; Passion” replaces tradition with temptation, turning heritage branding into something far more intimate. It’s the perfect conversation-starter for bedrooms, dining areas or statement hallways; anywhere that thrives on suggestion. Collectors will appreciate its painterly detail and conceptual confidence: it’s a work that tells a story, flirts with formality, and rewards the double-take.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMedium: Limited edition giclée print on textured art paper.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eImage Size: 40.5 x 40.5 cm \/ 16\" x 16\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFramed Size: 48 x 48 cm \/ 19\" x 19\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: Choose to purchase in a white box frame with print floating forward. \u003c\/li\u003e\n\u003cli\u003eEdition Size: Only 125 editions available worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Totally Justified Hypocrisy","offers":[{"title":"Unframed Paper","offer_id":55336565408117,"sku":"THYL0001","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"White Matte Tray Frame","offer_id":55336565375349,"sku":"THYL0001","price":395.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/2445\/files\/totally-justified-hypocrisy-foreplay-passion-edition-limited-edition-1168104799.jpg?v=1761270803"},{"product_id":"how-much-limited-edition-print-totally-justified-hypocrisy","title":"How Much? - Edition","description":"\u003cp\u003e\u003cspan\u003eGleaming in Harrods green and gold, “How Much?” is as provocative as it is poised. It asks a loaded question, but one that goes beyond finances, hinting instead at deeper questions of self-worth and values. Ideal for homes with a bold sensibility, it adds wit to luxury interiors or gallery-style walls. Meticulously rendered, this edition’s layered meaning and sharp finish make it a stand-out acquisition for collectors who appreciate both beauty and bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMedium: Limited edition giclée print on textured art paper.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eImage Size: 40.5 x 40.5 cm \/ 16\" x 16\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFramed Size: 48 x 48 cm \/ 19\" x 19\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: Choose to purchase in a white box frame with print floating forward. \u003c\/li\u003e\n\u003cli\u003eEdition Size: Only 125 editions available worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Totally Justified Hypocrisy","offers":[{"title":"Unframed Paper","offer_id":55336572846453,"sku":"THYL0002","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"White Matte Tray Frame","offer_id":55336572813685,"sku":"THYL0002","price":395.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/2445\/files\/totally-justified-hypocrisy-how-much-edition-limited-edition-1169608309.jpg?v=1761270824"},{"product_id":"liability-limited-edition-print-totally-justified-hypocrisy","title":"Liability - Edition","description":"\u003cp\u003e\u003cspan\u003eVelvety purple with golden lettering, “Liability” is a delicious contradiction, glossy, glamorous, and laced with warning. This edition riffs on the language of finance but cuts deeper, nodding to the emotional price tags we place on relationships. Whether it’s a legal term or a personal red flag, the message is clear: some things (or people) come at a cost. Striking the balance between sass and sophistication, this piece looks exquisite in home offices, lounges, or intimate spaces that flirt with irony. A smart choice for collectors who love their art bold, beautiful and just a little dangerous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMedium: Limited edition giclée print on textured art paper.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eImage Size: 40.5 x 40.5 cm \/ 16\" x 16\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFramed Size: 48 x 48 cm \/ 19\" x 19\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: Choose to purchase in a white box frame with print floating forward. \u003c\/li\u003e\n\u003cli\u003eEdition Size: Only 125 editions available worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Totally Justified Hypocrisy","offers":[{"title":"Unframed Paper","offer_id":55336574714229,"sku":"THYL0003","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"White Matte Tray Frame","offer_id":55336574681461,"sku":"THYL0003","price":395.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/2445\/files\/totally-justified-hypocrisy-liability-edition-limited-edition-1168156162.jpg?v=1761270854"},{"product_id":"selfish-bitches-limited-edition-print-totally-justified-hypocrisy","title":"Selfish Bitches - Edition","description":"\u003cp\u003e\u003cspan\u003eRendered in glossy yellow and jet black, this Selfridges spoof is unapologetically fierce. It dares you to ask — are we empowering ourselves, or just playing dress-up in ego? The distressed lettering and scuffed finish hint at the emotional wear-and-tear beneath the shine, exposing the fragile truths behind curated confidence. Hung in creative studios, bold dressing areas or anywhere that thrives on unapologetic energy, this edition is both visually arresting and brutally honest. A must-have for collectors drawn to art that doesn’t just sit pretty — it speaks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMedium: Limited edition giclée print on textured art paper.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eImage Size: 40.5 x 40.5 cm \/ 16\" x 16\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFramed Size: 48 x 48 cm \/ 19\" x 19\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: Choose to purchase in a white box frame with print floating forward. \u003c\/li\u003e\n\u003cli\u003eEdition Size: Only 125 editions available worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Totally Justified Hypocrisy","offers":[{"title":"Unframed Paper","offer_id":55336576680309,"sku":"THYL0004","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"White Matte Tray Frame","offer_id":55336576647541,"sku":"THYL0004","price":395.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/2445\/files\/totally-justified-hypocrisy-selfish-bitches-edition-limited-edition-1168156143.jpg?v=1761270876"},{"product_id":"happy-narcissist-limited-edition-print-totally-justified-hypocrisy","title":"Happy Narcissist - Edition","description":"\u003cp\u003e\u003cspan\u003eGift-wrapped in monochrome and tied with a perfect black bow, “Happy Narcissist” is as polished as it is poisonous. The stark white bag and sleek serif type evoke a luxury gift experience....until you read the words. It’s an immaculate visual oxymoron: soft in tone, hard in truth. Suited to minimalist interiors or monochrome palettes, it adds quiet provocation to bedrooms, dressing spaces or art-led hallways. A must-have for collectors who enjoy their satire silky and their storytelling razor-sharp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMedium: Limited edition giclée print on textured art paper.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eImage Size: 40.5 x 40.5 cm \/ 16\" x 16\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFramed Size: 48 x 48 cm \/ 19\" x 19\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: Choose to purchase in a white box frame with print floating forward. \u003c\/li\u003e\n\u003cli\u003eEdition Size: Only 125 editions available worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Totally Justified Hypocrisy","offers":[{"title":"Unframed Paper","offer_id":55336590672245,"sku":"THYL0005","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"White Matte Tray Frame","offer_id":55336590639477,"sku":"THYL0005","price":395.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/2445\/files\/totally-justified-hypocrisy-happy-narcissist-edition-limited-edition-1168104778.jpg?v=1761270900"},{"product_id":"fuckwit-limited-edition-print-totally-justified-hypocrisy","title":"Fuckwit - Edition","description":"\u003cp\u003e\u003cspan\u003eThis sharp-edged green edition delivers its insult with absolute elegance, a masterstroke in subversive restraint. Drawing inspiration from Fenwick’s understated branding, “Fuckwit” flips refinement on its head, calling out pretension with a single, searing word. Its deep forest tones and glossed finish blend effortlessly into sophisticated interiors — making it even more delicious when you notice the punchline. Ideal for dining areas, libraries or anywhere dry wit is appreciated, this piece is a collector’s gem: savage, stylish and brilliantly executed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMedium: Limited edition giclée print on textured art paper.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eImage Size: 40.5 x 40.5 cm \/ 16\" x 16\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFramed Size: 48 x 48 cm \/ 19\" x 19\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: Choose to purchase in a white box frame with print floating forward.\u003c\/li\u003e\n\u003cli\u003eEdition Size: Only 125 available worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Totally Justified Hypocrisy","offers":[{"title":"Unframed Paper","offer_id":55336595128693,"sku":"THYL0006","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"White Matte Tray Frame","offer_id":55336595095925,"sku":"THYL0006","price":395.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/2445\/files\/totally-justified-hypocrisy-fuckwit-edition-limited-edition-1168104788.jpg?v=1761270927"},{"product_id":"bloominglovely-little-black-dress-limited-edition-print-totally-justified-hypocrisy","title":"Bloominglovely - Edition","description":"\u003cp\u003e\u003cspan\u003eA mischievous reinterpretation of the Bloomingdale’s icon, this piece playfully critiques our obsession with fashion’s most revered staple. Combining cultural commentary with crisp visual design, this is a future-forward collectable that elevates fashion into fine art.  \u003c\/span\u003e\u003cspan\u003e“Little Black Dress” blends satire with style, making it the perfect statement piece for dressing walls with personality. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMedium: Limited edition giclée print on textured art paper.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eImage Size: 40.5 x 40.5 cm \/ 16\" x 16\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFramed Size: 48 x 48 cm \/ 19\" x 19\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: Choose to purchase in a white box frame with print floating forward.\u003c\/li\u003e\n\u003cli\u003eEdition Size: Only 125 available worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Totally Justified Hypocrisy","offers":[{"title":"Unframed Paper","offer_id":55336596636021,"sku":"THYL0007","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"White Matte Tray Frame","offer_id":55336596603253,"sku":"THYL0007","price":395.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/2445\/files\/totally-justified-hypocrisy-bloominglovely-edition-limited-edition-1168104808.jpg?v=1761270952"},{"product_id":"money-limited-edition-print-totally-justified-hypocrisy","title":"Money - Edition","description":"\u003cp\u003e\u003cspan\u003eWith its bright red finish, bold white star and single, loaded word, “Money” cuts straight to the point. A clever nod to the iconic Macy’s branding, this edition reimagines the American retail giant through a lens of pop art, power and consumer excess. It shines in kitchens, lounges, or any interior designed to make a statement. The hyper-polished aesthetic and punchy minimalism make it an irresistible focal point, and a shrewd collector’s choice for those who see the humour (and the truth) in the price of fame.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMedium: Limited edition giclée print on textured art paper.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eImage Size: 40.5 x 40.5 cm \/ 16\" x 16\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFramed Size: 48 x 48 cm \/ 19\" x 19\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: Choose to purchase in a white box frame with print floating forward.\u003c\/li\u003e\n\u003cli\u003eEdition Size: Only 125 available worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Totally Justified Hypocrisy","offers":[{"title":"Unframed Paper","offer_id":55336602927477,"sku":"THYL0008","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"White Matte Tray Frame","offer_id":55336602894709,"sku":"THYL0008","price":395.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0415\/2445\/files\/totally-justified-hypocrisy-money-edition-limited-edition-1168156153.jpg?v=1761270979"},{"product_id":"proud-millennial-edition-totally-justified-hypocrisy","title":"Proud Millennial - 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