What this policy applies to
This privacy policy relates to your use of our website only.
Personal data we collect about you
The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:
- your name, address and contact information, including email address and telephone number and company details
- any delivery addresses specified for your order
- information to check and verify your identity, eg date of birth
- your gender, if you choose to give this to us
- location data
- your billing information, transaction and payment card or other payment method information
- bank account and payment details
- details of any information, feedback or other matters you give to us by phone, email, post or via social media
- your account details, such as username and login details
- your activities on, and use of, our website
- information about the services we provide to you
- your contact history, purchase history and saved items
- information about how you use our website and technology systems
- your responses to surveys, competitions and promotions
If you do not provide personal data we ask for where it is required, it will or may delay or prevent us from providing products and services to you.
We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
How your personal data is collected
We collect personal data from you:
- directly, when you enter or send or give us information, such as when you contact us (including via email), send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website, and
- indirectly, such as your browsing activity while on our website; we will collect information indirectly using the technologies explain in the section on ‘Cookies and other tracking technologies’ below
How and why we use your personal data
Under data protection law, we can only use your personal data if we have a proper reason, eg:
- where you have given consent
- to comply with our legal and regulatory obligations
- for the performance of a contract with you or to take steps at your request before entering into a contract, or
- for our legitimate interests or those of a third party
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
The table below explains what we use your personal data for and why.
| What we use your personal data for |
Our reasons |
|
Create and manage your account with us
|
To perform our contract with you or to take steps at your request before entering into a contract
|
|
Providing products to you
|
To perform our contract with you or to take steps at your request before entering into a contract
|
|
Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us
|
For our legitimate interests, ie to minimise fraud that could be damaging for you and/or us
|
|
To enforce legal rights or defend or undertake legal proceedings
|
Depending on the circumstances:
—to comply with our legal and regulatory obligations
—in other cases, for our legitimate interests, ie to protect our business, interests and rights
|
|
Customise our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website
|
Depending on the circumstances:
—your consent as gathered eg by the separate cookies tool on our website — see ‘Cookies and other tracking technologies’ below
—where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
If you have provided such a consent you may withdraw it at any time by removing cookies from your browser and clicking ‘do not track’ the next time our websites GDPR banner appears (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)
|
|
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended
|
Depending on the circumstances:
—your consent as gathered by the GDPR banner on our website —see ‘Cookies and other tracking technologies’ below
—where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
If you have provided such a consent you may withdraw it at any time by removing cookies from your browser and clicking ‘do not track’ the next time our websites GDPR banner appears (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)
|
|
Communications with you not related to marketing, including about changes to our terms or policies or changes to the products and services or other important notices
|
Depending on the circumstances:
—to comply with our legal and regulatory obligations
—in other cases, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
|
|
Protecting the security of systems and data used to provide the services
|
To comply with our legal and regulatory obligations
We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
|
|
Statistical analysis to help us understand our customer base
|
For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
|
|
Updating and enhancing customer records
|
Depending on the circumstances:
—to perform our contract with you or to take steps at your request before entering into a contract
—to comply with our legal and regulatory obligations
—where neither of the above apply, for our legitimate interests, eg making sure that we can keep in touch with our customers about existing orders and new products
|
|
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant
|
To comply with our legal and regulatory obligations
|
|
Marketing our services to existing and former customers
|
For our legitimate interests, ie to promote our business to existing and former customers
See ‘Marketing’ below for further information
|
How and why we use your personal data—sharing
See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.
Marketing
We will use your personal data to send you updates (by email, text message, telephone or post) about our products, including exclusive offers, promotions or new products.
We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.
You have the right to opt out of receiving marketing communications at any time by:
- contacting us at info@wyecliffe.com
- using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts
We may ask you to confirm or update your marketing preferences if you ask us to provide further products in the future, or if there are changes in the law, regulation, or the structure of our business.
We will always treat your personal data with the utmost respect and never share it with other organisations for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
Who we share your personal data with
We routinely share personal data with:
- third parties we use to help deliver our products to you, eg payment service providers, warehouses and delivery companies
- other third parties we use to help us run our business, eg marketing agencies or website hosts and website analytics providers
- our bank or professional advisers.
We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data.
We or the third parties mentioned above occasionally also share personal data with:
- our external auditors, eg in relation to the audit of our accounts, in which case the recipient of the information will be bound by confidentiality obligations
- our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
- law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
- other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations
Who we share your personal data with—in more detail
Examples of some of the companies we share your personal data with and why are set out in the table below.
| Recipient |
Processing operation (use) by recipient |
Relevant categories of personal data transferred to recipient |
|
Shopify Inc - a company incorporated in Canada whose registered office is at 150 Elgin Street, 8th Floor, Ottawa, Ontario, Canada K2P 1L4
|
Website and data hosting services, ie hosts our website and stores a copy of your personal data on computer equipment so it can be accessed by us and permitted third parties.
|
Any of the personal data we collect about you (see ‘here’)
|
|
Microsoft Corporation - a company incorporated in the USA whose registered office is at 920 Fourth Avenue, Suite 2900, Seattle, Washington 95104
|
Office applications (such as Microsoft Office and Microsoft Navision software), data hosting services, ie stores a copy of your personal data on computer equipment so it can be accessed by us and permitted third parties.
|
Any of the personal data we collect about you (see ‘here’)
|
|
Dropbox UK - a company incorporated in the UK whose registered office is at 8th Floor, Bishopsgate, London, EC2N 4AG
|
Data backup services, ie stores a copy of your personal data on computer equipment so it can be accessed by us and permitted third parties.
|
Any of the personal data we collect about you (see ‘here’)
|
|
Zoho Corporation Limited – a company incorporated in the UK whose registered office is at 5 Fleet Place, London, EC4M 7RD
|
Online office applications and customer relationship management software, ie stores a copy of your personal data on computer equipment so it can be accessed by us and permitted third parties.
|
Any of the personal data we collect about you (see ‘here’)
|
|
Google UK Limited – a company incorporated in the UK whose registered office is at Belgrave House 76 Buckingham Palace Road, London, SW1W 9TQ
|
Website analysis (Google Analytics) and data hosting services.
|
Stores a copy of your browsing behaviour whilst you are using our website to enable us to analyse that data and attempt to deliver a better user experience.
|
|
Facebook Inc – a company incorporated in the USA whose registered address office is at 1 Hacker Way, Menio Park, California, USA
|
Online Social Media, social networking and advertising services.
|
Stores a copy of your browsing behaviour whilst you are using our website to enable us to analyse the effectiveness of our social media posts.
|
Who we share your personal data with—further information
If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).
How long your personal data will be kept
We will not keep your personal data for longer than we need it for the purpose for which it is used.
Different retention periods apply for different types of personal data.
Transferring your personal data out of the UK
The EEA, UK and other countries outside the EEA and the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.
It is sometimes necessary for us to transfer your personal data to countries outside the UK and EEA. In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.
We will transfer your personal data to:
- our service providers located outside the UK
As we are based in the UK we will also transfer your personal data from the EEA to the UK
Under data protection laws, we can only transfer your personal data to a country outside the UK where:
Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where this is not available) other legally approved mechanism (such as approved standard contractual clauses) or issued further to Article 46(2) of the UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.
Where we transfer your personal data outside the EEA we do so on the basis of an adequacy decision or (where this is not available) other approved method such as legally-approved standard data protection clauses issued further to Article 46(2) of the EU GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the EEA unless we can do so on the basis of an alternative mechanism or exception provided by applicable data protection law and reflected in an update to this policy.
Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.
If you would like further information about data transferred outside the UK/EEA, please contact us (see ‘How to contact us’ below).
Cookies and other tracking technologies
A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us recognise you and your device and store some information about your preferences or past actions.
For further information on cookies, when we will request your consent before placing them and how to disable them, please see our Cookie Policy here.
Your rights
You generally have the following rights, which you can usually exercise free of charge:
|
Access to a copy of your personal data
|
The right to be provided with a copy of your personal data
|
|
Correction (also known as rectification)
|
The right to require us to correct any mistakes in your personal data
|
|
Erasure (also known as the right to be forgotten)
|
The right to require us to delete your personal data—in certain situations
|
|
Restriction of use
|
The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data
|
|
Data portability
|
The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
|
|
To object to use
|
The right to object:
—at any time to your personal data being used for direct marketing (including profiling)
—in certain other situations to our continued use of your personal data, eg where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims
|
|
Not to be subject to decisions without human involvement
|
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you
We do not make any such decisions based on data collected by our website
|
|
The right to withdraw consents
|
If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time
You may withdraw consents by emailing us at info@wyecliffe.com
Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn
|
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.
If you would like to exercise any of those rights, please email, call or write to us—see below: ‘How to contact us’. When contacting us please:
- provide enough information to identify yourself (eg your full name, address and customer or matter reference number) and any additional identity information we may reasonably request from you, and
- let us know which right(s) you want to exercise and the information to which your request relates
Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you want detailed information from Get Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
How to complain
We hope we will be able to resolve any issues you may have. You also have the right to lodge a complaint with:
- the Information Commissioner in the UK (https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113)
- a relevant data protection supervisory authority in the EEA state of your habitual residence, place of work or of an alleged infringement of data protection laws in the EEA.
Changes to this privacy policy
We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you, for example via email.
How to contact us
You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
